Marc Chapuis- Creative Professional
Featured
Case Study: NBC “The Voice“ Promo
Client: Tegna Media / Hatch-NBC Affiliates
Project/Challenge: This social promo was designed to be a taggable template for NBC affiliates to use as part of their media library.
Approach: We took advantage of it being an election year and spoofed a political ad that takes a left turn to create a disruptive element to highlight the network's lineup leading the viewer to participate in a Facebook quiz to learn more.
Results: “The Voice” social promo eventually became one of the top 5 used assets by NBC affiliates saving time and increasing productivity.
Role: Producer, Editor, MoGraph
Documentary
Client: Test Equity “We’re on a Mission”
Challenge: To help create momentum for both employees and vendors to get them excited about working for and with Test Equity.
Approach: Portray those who make and use testing equipment in a heroic light, bigger than life. Rotoscoped type, fast-paced editing, and bold imagery were used to underscore.
Results: This became one of the most-watched video assets with a 45% engagement rate. It also received a Telly for Editing.
Role: Writer/ Producer / Director / Editor / MoGraph
Client: Petmate “Simple“
Challenge: The creative team at Petmate wanted to tell the story of their new K9 Control Leash and gave me an hour to come up with some ideas which I pitched and the result was this fun animated spot.
Approach: Because people are connected to their pets more closely than their human companions making the product feel familiar and part of this connection would be more impactful than merely showing features and function.
Results: Originally shown as part of a tradeshow pavilion for Petmate this piece introduced the K9 control leash to the pet care industry.
Role: Writer, Dir, Prod, Editor, MoGraph
Client: Techni-Tool “Innovation“
Challenge: Get customers to notice the numerous solder offerings of Techni-Tool in what is a pretty straight-laced category in an effort to boost overall sales.
Approach: We positioned solder as the unsung hero of innovation with a hard-hitting voice-over coupled with dynamic visuals that present multiple products that flow through the narrative to keep it interesting.
Result: An 11% increase in sales in the category for Techni-Tool as a result of the integrated campaign that this video was a part of.
Role: Co-Writer/ Editor / Producer
Brand
Client: Sabre “LIFT“
Challenge: We wanted to create a mini-doc series that revealed inspiring stories of the people behind the technology of travel, and to show the impact that it has on the world by featuring the wonderful people who make it all happen and why.
Approach: Technologist by day, KISS frontman by night, Larry becomes a different person behind the mask as he impersonates his rock hero. The unmasking of the man behind the technology underscores the reason for technology is people. “We’re connecting people with each other and in the end that’s what it’s about, to try and make peoples’ lives a little better.”
Results: Originally planned as an internal-only video proof of concept, overwhelming positive response and being awarded 3 Tellys led it to be given the green light as an external-facing series.
Role: Writer, Dir, Producer, Shooter, Motion Graphics
Client: Grapevine TX Visitor’s Bureau
Challenge: The bureau wanted an increase in the number of visits and volunteers to the Nash Farm.
Approach: Our strategy was that “The Nash Farm is a beautiful and richly historical gem is in your backyard waiting for you to be part of its continuing story”. We used historical costumes and reenactments to set the tone, allowing viewers to picture themselves visiting and participating as volunteers at the farm. Historical photos, richly voiced narration, and dynamic cinematography supported our strategy.
Results: As part of an integrated campaign there was an increase of farmhand volunteers to the farm by 46% and visitor attendance by 51%. This asset continues to be one of Grapevine Visitors' Bureau's most-watched videos.
Role: Writer, Director, Producer, Shooter, Editor, MoGraph
Social
Education
Client: Sabre
Challenge: The travel tech industry has a deep set of technical jargon that‘s a language all its own. How do we help newbies plow through it all and help them succeed?
Approach: We created a fun and loose series to draw people in and doesn’t take itself too seriously. Our animated and improvisational host helped move the show along which was intercut with “Mug Bits” creating a sort of meta character that ID's and breaks up the terms to move it along and increase engagement. We ran offbeat mini story threads through the flow for levity and to ensure viewer retention.
Results: SAG school was warmly received. It achieved 90%+ engagement and grew views by 500% over 10 months. It also won 2 Tellys for writing and educational series.
Role: Writer, Director, Producer, Shooter
Client: UT Southwestern Medical Center
Challenge: Develop a high-production value video series targeted to casual science fans that featured breakthrough research that would help build reputation with US News & World Report
Approach: Quick, high production quality, high impact stories from experts in the field about topics that are pertinent to our audience
Results: 85% average engagement and part of a campaign that helped retain ranking as #1 hospital in Dallas-Ft Worth
Role: Writer/ Producer / Creative Director
Challenge: Highlight youth in the YAM program (Youth Aware Mental Health) and show the urgency and success of measures UTSW has taken to help in an appeal to law makers to continue their support
Approach: Dr. Trivedi, a respected doctor and professor of psychology touts the success of the program and the visuals support the various learning methods that have been successful in helping youth
Results: The video was nominated for an Emmy and lawmakers helped expand the initiative to reach an additional 63,000 students
Role: Creative Director / Executive Producer
Testimonials / Recruitment
Client: Sabre UX Labs
Challenge: The field of User Experience (UX) design is a buzzword many know that few understand and is increasingly vital to the success of tech companies in many ways.
Approach: The UX team at Sabre is staffed by thought leaders in this discipline. We featured them in an interview style video to introduce them as thought leaders whose expertise is helping teams across the business to look at problem solving in a new and exciting way.
Results: A 3X increase in engagement across the business of teams who enrolled to participate in design thinking seminars with the UX team as instructors.
Role: Writer, Dir, Prod, Shooter, Editor
Event
Challenge: McKesson Amplify helps state pharmacist associations amplify their voice in government initiatives. Just three weeks before their national conference, McKesson needed a high-impact opening video showcasing a year of progress.
Approach: At the start we used AI to process a pre-interview recording to lead us to an impactful theme to build from and shape a streamlined question set aligning other assets such as storyboards, script voiceover and clean archival dialogue from footage with clashing background music, eliminating lengthy manual edits, securing quick team buy-in, and maintaining high quality despite the tight schedule.
Results:
Delivered on time, the video premiered at McKesson’s IdeaShare conference in Nashville to strong praise. The speed and quality impressed the McKesson team, energized state associations.
Role: Producer, Editor, Motion Graphics
Client: Sabre
Challenge: This project is an anthem video intended to frame the strategy from the upcoming year and convey that to the global leadership of the Sabre Corp. The challenge was to top our last years' videos which were well received.
Approach: Breaking glass was a phrase that our leadership had used in the past and we proposed this metaphor as a visual hook to hang our creative on and as a way to express our leadership strategy for 2020. This execution was revealed as a triumphant finale to propel everyone moving forward.
Results: 94% of global attendees surveyed stated that video developed for the event was 'above and beyond', exceeding their expectations.
Role: Writer, Producer, Editor, MoGraph